Evaluation- 4. My Audience

My audience for my magazine fit into the teen and male demographic, with the age range of 15-23. From a social point of view, they would be classified as Hedonists. They would be under the radicals or underachiever categories in the psychographic scale. My audience enjoy less mainstream music, but they enjoy mainstream films, usually big American blockbusters. They are also into normal mainstream websites usually used by teenagers, such as social networking sites, like Facebook or Myspace, aswell as sites like Youtube.

The genre is mostly preferred by males, although there is a small female market. The would usually fit into a B or C1 in the Jignar scale.
They can show a rebellious side to certain aspects of less, such as fitting in to "the norm".

My audience feel strongly about their choice of music, while many also play instruments and in bands also. By using a bands like I the ones I choose, which were basically just teenagers starting off, this could help connect to my audience better.

While there music choice is less than mainstream, magazines covering the genre are not some niche product.