Audience Research

Genre: Rock/Metal
Age: 15-23
Sex: Male
Jicnar Scale: B/C1
Psychographics: Radicals and Underachievers
Social Values: Hedonists
Looks: Long messy hair, either tight dark jeans, or baggy jeans with holes, t-shirts with band names on, skater shoes.
Job/Income: Students, but would later become employed in a small job eg office or shop, while possibly performing music in local bars.
Time Management: Hanging with friends, going to gigs or festivals, playing videogames.
Money Management: CD’s/music downloads, DVD’s of live music, branded clothing.
Favourite Music: Metal and Rock, the less mainstream, the better.
Favourite Movies: Mainstream Hollywood films.
Favourite TV: Music channels such as Scuzz and Kerrang, and comedy channels such as Comedy Central.
Favourite Websites: Websites of related rock magazines/brands to keep up to date. Itunes or there preferred site to download music. Sites such as IGN as another media news source. While my audience prefers less mainstream music, many may use mainstream sites typical to a teenager, eg Facebook, Youtube. The more alternative of these people may use SliceThePie to discover new bands.

My Mood board attempts to show various related items towards metal music.
By creating and showing my audience a mood board, I can see how they react to my choice of music, aswell as related items.